Before any colour or type, I set the feeling the product should carry:

• Credible: a real hiring tool, not a sketchy gig board
• Calm: hiring is stressful; the UI stays composed
• Approachable: people-first, gently rounded

A role-based colour system around a deep forest green, defined as Tailwind theme tokens so every surface and state derives from it. It holds up on colour-theory too:

• Monochromatic green reads calm and credible, right for hiring
• Green-tinted neutrals unify the UI, no sterile grey
• A reserved maroon keeps red exclusively for errors
• on-* pairings guarantee AA/AAA text contrast

One grotesk, Hanken Grotesk, carries display through body: friendly, legible, never startup-generic. Shapes stay pill-first and soft (radii 1–3rem), and depth reads through a Tailwind shadow scale (sm → 2xl), not colour.

The homepage hero is a cinematic video I generated with Google Flow: no shoot, no crew, no location. A custom production of this quality would run close to $60k; here it was prompts and iteration.

The system in production: the marketing homepage and the pricing table. The same tokens, type and gradients carry from a photographic hero to a dense plan grid.

And across the rest of the site, from the comparison page to the blog, the language holds up on busy, content-heavy layouts.